Keys That Ignite Hot
Interest In Booking You Now
Darn Vilfredo! He did it to us.
This famed Italian economist and sociologist, (1848-1923),
just plain knew too much. He messed us all up. Vilfredo Pareto
did it on purpose. He did it with his principle. You know
It's now known as the Pareto Principle, the 80-20 principle,
universally applicable. 80% of all the problems are caused
by 20% of the people. 80% of all the sales are closed by 20%
of the sales force. 80% of X is caused by 20% of Y.
The problem is he's right.
It's safe to say that 80%, probably more, of any population
stays on the low road. For life. They stay firmly self-tethered
in the mire of mediocrity. They don't lignite hot interest
in their services. And 20%, probably fewer, of any population
make it into the pantheon of high achievers. We speakers
are not immune to this reality.
Which is it to be for you? Top billing in the Big Room or
low billing in a breakout room. The concierge level demi-suite
and the white tablecloth restaurant – or the no-frills sleeping
room and the greasy spoon around the corner?
Which is it to be for you? The light you hold high, illuminating
others – or the feeble candle lighting only musty corners
and those not too well?
Which is it to be for you? A life that is a shining example
of what a speaker's life can be, a glowing influence for all
who see you, a life modeling the possible human, a life of
grace, charm, and spiritual abundance – or a life of getting
by, keeping the bills barely paid, presenting the least-desired
programs in second-string conferences?
Did you decide? Was your decision a wishy-washy, froth-laced,
half-hearted hope? Or was it rooted in incorrigible resolve,
clear commitment, and bulldog blood?
What does it take to light your fire? What does it take to
spark your speaking career into overdrive? To get you booked
faster now? To rocket you into higher orbit? What does it
take to fly in the front of the plane at least some of the
time? What does it take to earn the recognition, the respect
and the gratitude reserved for the best, for those who think
big, dream grand dreams of the possible and then work earnestly
to make that possible a throbbing reality?
As I see it, it takes 7 keys, 7 aspects of Self:
1. It takes iron resolve
It takes resolute persistence backed by passion, energy,
and endless effort.
2. It takes street-smarts.
It takes studying the speaking business until you know
it inside-out, upside down, backward and forward.
3. It takes going the extra
mile and then some.
Thorough preparation for each program. Never doing just
enough. Lavishing love and caring and commitment on making
each event you create your best, your very best ever up
to that moment. It takes doing more than is expected, more
than is required, more than anyone in their right mind would
4. It takes staying on
the leading edge of your specialty.
Make that being the leading edge! Not just keeping up.
That's what ordinary folk do. Endless research in obscure
corners. (Brilliant AHAs emerge out of forging disparate
findings into new insights.) Then publishing those insights
and thereby building your name and your marquee value. It
takes reaching out.
5. It takes integrity.
Integrity that knows no degrees. Integrity that is absolute.
As absolute, predictable and dependable as the phases of
the sun and the moon.
6. It takes loyalty to
your 3 constituencies.
7. Finally it takes fidelity.
Fidelity to your special trust. The trust of audiences
who look up to you. Audiences who look up to you as one
who knows. And fidelity to the trust of your Creator whose
omnipotent presence governs your every attitude, thought,
word and action.