To Create a
WOW! Audience Experience
by Burt Dubin
these breathtaking techniques
that boost your delivery to star quality now!
1. Get plenty of sleep, Breathe deeply.
Groom yourself flawlessly. Look your sparkling best. Breathe
from your belly. Walk in like the matador you are, tall
and proud. Inhale deeply--all the way down to your pelvic
bone. Observe this making you feel like the powerhouse presenter
you are now.
2. Determine in front that this is to be your best program
Do this every time, every time, every time. Make a resolute,
no-stopping-me-now vow to be Damn-the-torpedos-full-speed-ahead
3. Commit to make this event a happening.
Design it as a vivid and memorable experience. A transformational
watershed of a turning point for every audience member.
A dazzling display of the possibilities of everyone in your
audience. (How great they are, not how great you are.)
1. Start with a shocker.
Open with your big guns. Set them back on their heels.
Say something BOLD, controversial and true.
2. Build in meaningful audience interaction:
Build it in at least 3 parts of your presentation: within
2 minutes of your opening, about the mid-point, and within
2 minutes of your close.
3. Deliver your program to one person at a time.
Complete each sentence while your eyes are locked into
the eyes of one other person. This one person becomes the
surrogate for every other person in the room. . .and they
will all know it. Then, let yourself pause as you select
the one person to address with your next whole sentence.
Your pauses are the white space that lets your points sink
in. The experience you create is electrifying for everyone
in the room when you are practiced in doing this.
4. Share something new you've never shared before.
This may be from your internet research the previous evening,
from the morning newspaper, from an early morning interview
you just did with an industry mover-shaker big-wheel --or
from your imagination.
5. Deliver what you know
Deliver what you know in your blood and sinews, your bones
and your gut. What you've lived for and toiled for. What
you've suffered and cried for. What you feel deep inside.
What matters to you in your heart of hearts. What shouts
at you that it must be shared. Your passion, your purpose,
6. Speak about that which you've earned the right to speak
Address issues and topics for which you feel ardent emotion.
You've got fires to light. It takes a bright blue flame
to ignite others, to reach and awaken people who do not
yet have your vision, your brilliance. Speak about that
which you love, that to which you have a powerful, consuming
commitment. Speak to make a difference, to make your world
a better world.
7. Close with 2 or 3 extra surprise handouts.
These are each to include highly valuable information you
"did not have time to include" in your event.
is what I did in my years presenting corporate and association
programs. (Before reinventing myself as mentor to speakers