it Takes to Succeed in the
Professional Speaking Business
by Burt Dubin
been there, dead broke, flat on my assets, struggling to survive
in the professional speaking business. I survived only
by my unswerving imagination, sustained only by vision.
Perhaps this glimpse of my journey to becoming a successful
professional speaker may yield hope:
It started with implacable will, iron determination,
bulldog blood, an inner spirit that I was not going to surrender
to defeat as long as there was breath in my body.
I slowly realized that like all activities, the professional
speaking business had rules of play that I had to discover
My journey to becoming a professional speaking success continued
with relentless research. The fruit of my investigation was
that 80% of success in the business of professional speaking
had little to do with platform performance. My professional
speaking success emerged from having a unique position, a
burning desire, a mission so powerful that the mission possessed
me. I also succeeded using alluring promotion, magnetic marketing,
a bit of wit and a colossal commitment, so huge that I surrendered
everything in the service of the professional speaking success
I yearned for. Those were a essential discoveries on the road
to my success.
I also discovered that it took ceaseless work, unending hours
engaging the wisdom I harvested. First to discover how to
direct market my services, then to master indirect marketing,
eventually discovering the indescribable joy of hearing my
phone ring. Imagine having decision-makers calling you to
ask if you can speak for them! There's nothing like it.
After that, with bookings flowing in, I had to discover yet
another secret to building a successful professional speaking
business – the secret of repeat business. I invented
a way to present programs much like the fabled Chinese meal.
Programs that left my audiences satisfied yet hungry for more,
and then more again.
Let's not forget marketing graphics, printing, and promotion,
appropriate for my fees at the time. These had to be updated
and revised often as the level of my programs evolved and
as my letters of commendation rolled in.
Spirit, Love, Caring
Finally, and really first in importance, spirit, love, caring,
acceptance of the mantle of power of being a successful professional
speaker. I realized my profound responsibility and accountability
for judiciously using that power. The privilege of the professional
speaking platform is an awesome responsibility. We professional
speakers influence lives. We affect market penetration, sales
and profits of companies, and the return their shareholders
enjoy. We ease the way. We give people hope. Professional
speakers are light-bearers.
I learned that by surrendering to a higher purpose, embracing
my intentions, I occasionally found myself living in a state
of euphoria. I enjoyed increasing moments of inner peace,
a sense of rightness about how I was engaging my energy. I
knew I found what the Buddhists call right livelihood.
Having been a pioneer in the professional speaking business,
I became obligated to mentor and help others master the professional
speaking business while avoiding what I endured. You can attain
the level of success that you desire in the speaking business,
faster and easier than I did. You can stand on my shoulders.
Follow my methods and I guarantee your success in the professional