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Strategies to Strengthen Yourself
and Your Speaking Business
in Tough Times

by Burt Dubin

"Tough times don't last. Tough people do!"
 -- Robert Schuller.

This is for tough people when times get tough. How do you engage tough times, and we all have them? Take these savvy actions starting today. See your improvement and growth with each loving action you take.

1. Hold What You've Got

    Tough times call for tough competition.  That means holding on to what you have as well as going after new business. Take this action: Respond to inquiries and possible gripes on the same day. I use my cell phone to respond from wherever in the world I am. I want to be responsive to the needs of my clients, family, and friends.

2. Show That You Care

    Focus even more on your prospects and clients. Stay closer. Be sure they experience your caring concern for their well-being in every communication you transmit. In tough times, people feel increased stress.  Knowing that others care about them reduces that stress.  Become an oasis of caring. In letters, use this complimentary close, "With kindest regards," It works.

3. Break a Sweat

    You experienced emotional lows in stressful times. So have I. So have all of us. Put stressful thoughts in the past. Focus on your optimistic future.

    Clear your mind of negative vibes. How? One fine way is physical movement. My favorite way is a brisk 2 mile walk after the sun goes down. I walk even when it is cold. When it is cold, I must bundle up complete with scarf, hat, and gloves. Hot or cold, I always get home wide awake and invigorated.

    You may prefer indoor aerobic exercise. Or a workout at your health club. Or a swim. Movement enough to break a sweat. That's the key.

4. Meditate

    Another easy response to tough and stressful times is to meditate. I started meditating in 1975. This is a sure way to still the mind, to access your essence, to allow yourself to function with serenity regardless of the tumult and clamor all about you.

5. Have an Attitude of Gratitude

    Hans Selye wrote that this alone, feeling grateful for everything in your life, yes, even the negatives, induces a state of peace, of tranquility, enables you to cope from a position of inner strength.

6. Be in Closer Touch With Everyone in Your Life

    Loved ones, friends, clients, peers, prospects and vendors. This kinship and connection, this reassurance of your aliveness and your value, makes you stronger in every way.

7. Add Value to Every Transaction

    You feel better because you're giving more than before. You're doing your bit. Others feel better because they appreciate you and what you do for them even more, especially in tough times.

8. Open Your Heart Even More

    Consciously move up to a higher plateau of contribution to the life of everyone in your world. Be a source of comfort and hope in every way you can. To everyone you know.

    Some people stuff it. Stiff upper lip and all that. They hide their fear. Be there for them. Watch what happens. Lose yourself in service to others. Be a go-giver. Seek ways to cause others to feel better about themselves and their life now. The outcome is you feel better about you.

9. Believe in Your Personal Transcendence

    Set new, bold goals for yourself and your business. Do something to propel your business and your life to a desired new level. Tough times are prefect times because fearful others are retrenching. Not you. You're forging ahead.

10. Focus on NOW

    Live each day fully. Pack all the value you can into every hour of every day. Value for others. Value for you. You're here. You're alive. You're the "Master of your fate, the Captain of your soul..." (I wish I'd said that!) You're in charge. You're the steward of your talents.

11. Engage Your Higher Powers

    Remember, regardless of external circumstances, you are the creator of your life experience. Let your luminous spirit light up your every attitude, thought, word, and action. Make yourself the light in your own life and the light in the lives of all others you touch.

BONUS:

Give Yourself Away

That's right. Perform a free service for a deserving charitable organization. In tough times, charities need you even more.

Years ago, I was approached by United Way. They wanted a speech to charge up the troops at the start of a fund-raising campaign. And for free. I did it, even though it was not my usual type of program. They loved it. And I felt so good about myself because I allowed myself to stretch. Try it. You have nothing to lose except your old limits, your old sense of what you can do. And you may gain a whole new sense of the possible you.

 

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 © Burt Dubin
 1 Speaking Success Road
 Kingman, AZ 86402-6543
 928-753-5315

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