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Profit by Street-Smart Marketing
by Burt Dubin

Your marketing prowess determines your success in the speaking business. In particular, your marketing smarts affect your fee. I've spoken at dozens of conferences at which other speakers nowhere near my equal as a speaker were paid more money. Why? Because they out-marketed me. I don't want this to happen to you. Here are the steps I recommend so your marketing will be as spectacular as your speaking performance.

Take these profit-boosting actions now:

  1. Develop and treasure your niche. Be #1 at what you do. Create a niche in which you can make yourself #1.
     
  2. Feature your exclusive niche as your theme in all your marketing messages.
     
  3. Offer special arrangements to your established clients. Offer enticements to keep them coming to you for your exclusive benefits. For example, no travel expenses when you're coming to their city anyway for another gig.
     
  4. Promote widely within industries/markets you penetrate. Write articles for their journals. Speak at their meetings. Let their associations distribute your book. All to make yourself recognized and respected.
     
  5. Include irresistible extras when you do a Keynote or a General Session. Get your full fee, of course. Then throw in a breakout session or host a panel discussion -- even both. Be available to answer questions after you're back in your office. (This assertion -- which took only 10 seconds of a program -- led to a lucrative consulting assignment that, in turn, helped me win my wife.)
     
  6. Triple Guarantee your work. (Details in my Model Program Confirmation*)
     
  7. Love your clients, your decision-makers and the audiences you're priviliged to address. Overwhelm them with quality and value. Delight them with little unexpected surprises.

_______________________
* If you don't have the acclaimed Program Confirmation model that includes this triple guarantee, send me an SASE and I'll send you a copy with my compliments.

 

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 © Burt Dubin
 1 Speaking Success Road
 Kingman, AZ 86402-6543
 928-753-5315

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