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Profit From Woody's Wisdom
 © Burt Dubin

"90% of success is showing up." These words, attributed to Woody Allen, pack a lot of success savvy. So when Stan Rapp and Tom Collins write on marketing, I show up.

I showed up last week, all eyes and ears, scanned their street-smarts, compared their stuff with my front-line findings, captured some correlations. Here they are:

1. Love your clients:

Nothing beats this. Love them, care about them, empathize with them -- all in addition to serving them superbly. Help them feel better. Give them hope.

People today, regardless of their station in life, are inundated with negativity from special interests, from society's underbelly, from wild-eyed radicals with nothing to lose, from downsizings and mergers, from inhumane unprincipled acts in defiance of decency -- and callous disregard for valid interests.

Through your understanding, your presence and your positive ideas, you have a chance to affect the attitudes and self-sense of everybody you contact.

This, in turn, impacts productivity, sales and profits. That's one way you make a difference -- the difference your clients yearn for.

2. Deliver extra value:

Sweeten the deal with unexpected extras. Go the extra mile every which way. Do more than is expected, more than is required, more than anyone in their right mind would do!

Dazzle decision-makers with surprising extras. Make yourself absolutely unforgettable. Here's how you do this: Pay resolute attention to every possible detail. Amaze them with extras. Extra thoughtfulness. Extra concern for their interests. Extra care.

3. Build long-term relationships:

Let your first transaction signal the start of an enduring connection. From the first contact, enter into their world.

See the world through their eyes. Guide them to make more of themselves, to do more for their customers, their peers and their employees. Make yourself invaluable by the depth and scope of your insights. Touch their hearts and minds and lives.

4. Reinvent yourself continually:

Leverage your assets and your skills. Keep pushing the envelope. Whatever you do, do it better tomorrow. Practice everlasting enhancement of your attitudes and actions. Here's a role model for you:

I met Bob in 1984. Then he was a one-man business. He was already the undisputed authority, the #1 person at doing what he does. He offered his services in the USA only.

Every year since then I've watched Bob persistently leverage his assets and skills. He continues to reinvent himself. Today he has a staff of juniors, a newsletter, and an array of different services offered world-wide.

How about you? Start reinventing yourself now. One day soon I may write about you!

5. Rapp & Collins 3 Commandments:

     1. Do more than enough.
     2. Make a passionate commitment to your clients.
     3. Find unique solutions.

 * Here's their theme, repeated throughout their book: "Have a passion for caring and daring."

 Here's a set of 7 actions. Take these actions starting now. Make your career -- and your profits -- soar!

     1. Love your clients.
     2. Deliver extra value.
     3. Build long-term relationships.
     4. Reinvent yourself continually.
     5. Do more, far more, than enough.
     6. Make an all-out, full-bore commitment to your clients.
     7. Have a passion for caring and daring.

 Beyond Maximarketing by Rapp and Collins is published by McGraw Hill, NY. ISBN 0-070051343-0.

___________________________________________________

 Discover how you, too, can be a paid expert who speaks. Make a difference as you build your net worth. Most speakers earn a substantial six-figure income. Enjoy travel and adventure. Stay at the best hotels, dine in the finest bistros, all paid for by your clients. Let Burt Dubin guide you. Move your life to a new level of fulfillment, service to others—and rare personal gratification.

 Burt Dubin, 20 year veteran of the business of speaking, mentors speakers and wanna-be’s world-wide. Burt works with people who want to be speakers and with speakers who want to be masters.

 The words of his clients, the admiration and respect expressed for his work by some of the world’s most successful speakers, testify to the values you receive. For samples of the wisdom available to you, simply go to
www.SpeakingBizSuccess.com.

Burt Dubin, 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 928-753-5315

E-mail Burt at: burt@SpeakingBizSuccess.com

© Copyright 2003 Burt Dubin

 

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 © Burt Dubin
 1 Speaking Success Road
 Kingman, AZ 86402-6543
 928-753-5315

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